ELDERS store owners Mandy and Fox (Phil) Mahoney, with the support of Elders and suppliers, held their 31st annual Elders Instore Information and Enquiry Day at their Currie store last weekend.
The event turned out to be a resounding success, drawing in residents, farmers, tradespeople, and the curious, despite not being listed on the island’s tourism event calendar.
More than 27 supplier companies made the journey to the island, seizing the opportunity to introduce their products, services, and innovations in a relaxed, social setting. Beyond its immediate impact, the event plays a significant role in King Island’s visitor economy. Attendees often extend their stays, resulting in increased car hires, dining, and other local spending, making it a substantial revenue generator year after year.
The event had evolved beyond mere sales; it had forged lifelong customer relationships and friendships. Chris Brown-Price from Waratah Fencing, attending for the 29th time, explained: “I don’t come because of sales. I come because it’s a fantastic way of meeting island people.”
The event had become a cherished tradition for many, and the sense of camaraderie was evident in the big back shed area.
The atmosphere was festive, akin to a giant family barbecue with local Brewhouse beverages, a lucky draw and presentations. Lucky draws featured an array of prizes donated by supplier businesses, including farming and non-farming products and local restaurant vouchers. There were store and supplier stands with discounts, buyer specials and deals.
As the day drew to a close, Mandy expressed her delight with the event’s success. Around the Elders store sheds, the playful yearly well-worn joke circulated: “This is King Island’s Agfest. All that’s missing are the machinery to climb into, but there’s plenty of brochures.” This year’s event once again was a remarkable and memorable occasion.