Ocean Dunes hosted Tourism Industry Council Tasmania (TICT), Tourism Tasmania and West by North West when they visited King Island last week to expand on the Tasmanian Tourism 2030 strategy and to present the 2024 Off Season promotion.
“Tourism Tasmania is focused on driving visitation to our state through highlighting our regions and communities and the unique experiences on offer,” Tourism Tasmania CEO Sarah Clark said.
“It was great to spend time on King Island last week along with Amy Hills from TICT, Gabriella Conti from West by North West and Steve Farquer, Director, Aviation and Access at Tourism Tasmania, hearing first-hand from tourism operators how we can continue to support and promote the region.
“The visit was also an opportunity to share the work we have been doing leading up to the winter season, with our supercharged Off Season winter campaign set to launch across Australia in April.”
The Off Season campaign shows mainlanders that Tasmania has unique winter experiences like nowhere else. The campaign aims to reduce seasonality and drive winter visitation in the April – August period by encouraging Australians to book a winter holiday with a difference.
The key promotional pillars are wildlife and nature, food and produce, history and heritage. Submissions are still open for tourism and hospitality operators to get involved in this year’s Off Season program by delivering a special winter experience for visitors that is different from your regular offering.
Visit the Tourism Tasmania website for more information and to submit an Off Season offer. Offers can be submitted until Sunday 31 March 2024.